It was near the end of Deutsch I yesterday when a student delivered a package that came in for me that day. I was a little surprised - all my orders for the year had already arrived, there really was nothing coming in for me (certainly not a package).
Out of curiosity, me and my students opened it up to investigate. To my surprise, it was a "Teacher Kit" from Just Add German. I had never heard of them before, and after a short web search we learned that they're a group that promotes German in schools. The campaign is run by the Goethe-Institut and the Foreign Office of the Federal Republic of Germany.
The teacher kit was filled with all sorts of goodies - wrist bands, pins, tote bags, etc. Actually, to be very specific, it came with:
- 100 Brochures
- 10 Posters
- 60 Postcards
- 60 Buttons
- 10 Notebooks
- 20 Pens
- 50 Wristbands
- 5 Tote bags
- 40 Stickers
- 1 USB-Stick
- 1 DVD with animated shorts
My mistake was probably opening this box in front of students - they were all super-excited and I ended up giving each of them a wristband and button if they wanted them. They were also very enthusiastic about the pens (pens? really guys? alright, you can have them...). For all of my other classes, I continued to give out the pens, buttons and wristbands until I ran out. They were all proudly wearing their new gear as they left class -
I think the brochures and postcards are great, too. When we have articulation days or electives fairs, they'd be great to hand out to students to promote the German program here. I still have buttons, so those are great little prizes for students when we do events at the school. The website also has some promotional videos that might be useful.
Although I didn't order the one I received (I suspect it was ordered by our county for each school with a German program), it definitely has a lot of promotional materials. If you're interested in getting one, here's all the information. Note that it does NOT mention the DVD with animated shorts on this list - I'm not sure if it's something that is normally included or not.
- Frau Leonard
Great post! The Teacher Kits are meant to be a tool for effective marketing for German programs. Here at the Goethe-Institut we are very glad that it's well received and appreciate this feedback! Check it out at www.justaddgerman.org
ReplyDeleteThe students definitely liked them - there are great prizes for them, informational material for me to give out, and I really like the DVD!
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